America's Birthday Parade
July 4, 2020
America’s Birthday Parade, produced by the V.P. of St. Louis since 1878, kicks off on July 4, 2020 in Saint Louis. This year's parade theme is “America the Beautiful”
The parade will begin at the intersection of 20th and Market Street at 9:30 a.m. and proceeds east on Market Street and end on Market and Broadway.
The Parade continues the Veiled Prophet Organization’s long history of promoting St. Louis as a great place to live and work, raise a family, do business, or be a visitor in a fun and celebratory way.
This year’s parade will feature 14 high-caliber marching bands from across the region, 21 beautifully designed floats, many huge helium-filled character balloons and dozens of great units that captured the imagination of the community. There will also be special performances throughout the Parade that are sure to be entertaining!
In addition to the thousands watching along the route, the parade was broadcast live on KMOV TV in the St. Louis market and syndicated to many television stations across the county. Last year the syndicated TV coverage reached 25 million households in 56 different markets.